In Case of Emergency ( ICE )

Eight out of 10 British people carry no next of kin details. Yet 80% carry a mobile phone, most of whom have it on them all the time.

There is no simpler way of letting the emergency services know who to contact should you be involved in an accident than by using ICE .

Standing for“In Case of Emergency”, ICE will allow ambulance crews and police officers to quickly contact a nominated person who can be informed of the incident.

• Type the acronym ICE followed by a contact name (for example, ICE - mum or ICE - David) into the address book of your mobile phone
• Save their phone number
• Tell your ICE contact that you have nominated them

Putting ICE along with a name and telephone number will enable the emergency services to contact your family in the event of an emergency.

The ICE scheme gained widespread coverage in the wake of the recent London bombings as word spread by email throughout the world.